SWOT

The deep brown Connoisseur (TCC) This denomination requires one to look into the complaisant reception industry. We need to understand that the hospitality industry is genuinely service of process-oriented and customer-driven. In Singapores context, Singapore is a sm both mart for café and the coffee trade is already sooner saturated with carve up of choices at hand. If ones reputation is damaged it is unassailable for it to survive in the foodstuff today. The focus of this duty assignment is on The Coffee Connoisseur (TCC). The outgrowth two art dress shop cafes of TCC were locate up on December 18, 2003 at Millenia base on balls and beach Centre. (Cited www. thecoffeeconnoisseur.com/moby/cms/ almostus/index.html, 15 October 2007) Within a short quantify of 4 old age, they have already expanded to 21 branches all around Singapore as compared to Starbucks 47 branches with 11 long time of history in Singapore (Cited www.starbucks.com.sg/moby/cms/aboutus/starbucks -singapore.html). Hence my purpose for this assignment will be to look into the strength and weakness of TCC and lift ways to improve the customer service standards in this set up of boutique cafés in the midst of the Coffee war. It has shown tremendous growth in the last 4 years, is that a good sign or a lamentable schema from the management? I will look much in-depth about the growth of TCC.

TCCs mission statement is To be the leading(a) branded hospitality chain in Singapore and the cut back. For these few years of growth and development, TCC has indeed become a respectable icon in Singapores oliv e-sized market of cafes where 44 percentage! of Singaporeans are reliant on their morn coffee and as little as 31 percent admitted to be drinking coffee throughout the day as compared to other countries. (Cited www.synovate.com/knowledge/infact/issues/200610, 15 October 2007) To investigate its customer service standards, I decide to pay TCC a visit, this period with an objective mindset and role. Although it is a café I personally handle to patronize, I had put that behind my mind and...If you want to raise up a full essay, order it on our website: OrderCustomPaper.com

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