Advertising in the Legal Profession Essay

Title advertise in the levelheaded barter Issue What is the image of advertising for the purpose of the prohibition of advertising in the Legal Profession work on of Trinidad and Tobago no. 21 of 1986? Ca rehearse of Problem Schedule zero(prenominal) 3 Part A of the Legal Profession Act No. 21 of 1986 , Sections 6 and 7 An attorney at law whitethorn speak in public or write for publications on well-grounded topics so long as he does not thereby drive his own dutyal competence and is not likely to be regarded as being concerned thereby with the giving of individual advice. The best advertisement for an attorney at law is the establishment of a well be reputation for personal integrity, capacity, dedication to work and fidelity to trust and it is unskilleda) To solicit business by circulars or advertisements or interviews not warranted by personal relationsb) To seek retainers through agents of any kind reach to Era in which Code of Ethics was made The Legal profession Ac t of Trinidad and Tobago was drafted in an era of no Internet, two radio stations, state-owned telly and two daily newspapers. There was in like manner little means by which consumers could obtain and verify information on the quality of work provided by a legal practitioner. Hence in this context the Legislation was pertinent and it served to prevent forms of advertising that would misrepresent the capability of the professional in question.This was heady to be a necessity in a profession where ensample was to be maintained. Current Position Now the State and private sphere of influence grow expanded the print and broadcast media and the internet has driven the communication theory channels and reach, including the reach of social media. The public itself is less precocious, more knowing of its rights and more demanding of justice, fairness and transp arency. There are several avenues that are open to consumers where attorneys fall short of the standard required in their service to the public. They have applications that can be made to the disciplinary committee1 of the legal profession as well authority that the court has to discipline attorneys.Part B district 18 of the Code of Ethics, Third Schedule to the Legal Profession Act No.21 of 1986 Part B Rule 35(1) of the Code of Ethics, Third Schedule to the Legal Profession Act No.21 of 1986 2 In matter of Gail Robinson and Beverly Scoobie solicitors and Beverly Scoobie, Solicitors and In the be of the Inherent Jurisdiction of the Court Hca No. 2 of 1985 (unreported),Domain idea advertising and CommunicationsTheoretical Considerations Advertising is an important constituent in the positioning of a brand in the mind and hearts of consumers. It also serves to build a brand preference amongst a tar sound market. Advertising is multi-functional serving to inform, persuade, remind and enforce the target market as to the services provided by a particular business.3 Advertising for the purposes of marke ting would include the use of following Medias4Newspapers, Television, Direct Mail, Radio, Magazines, Outdoor, Yellow Pages, Newsletters, Brochures, Telephone, and Internet.Consequences of lack of clarity of scope of Advertising Lawyers in Trinidad and Tobago have sought very creative ways to get around this prohibition by interpreting advertising as compose into the act narrowly they consider the act as excluding new and on-line(prenominal) forms of advertising. Attorneys are therefore doing the followingThey are doubling up as newspaper columnists, regular presenters, co-presenters and guests on talk radio and television Attorneys are also making use of social media, engaging the public besides also exposing their views for public consumption. There is also the use of websites by firms. On the websites the firms have the services provided by the various attorneys and their qualifications.