Managing International Business Enterprises Essay

Managing International Business Enterprises - Essay ExampleAccording to Wooten (2011) marketing managers pick out to effectively communicate the unique linguistic preferences up front to the translation companies so that the translation does not skip the brand. The important thing in translation is to retain the original key brand message and nicety as closely as is possible. The article proposes that companies need to work with professional linguistic translators whose native talking to is the target language. This articles key message is concise and well-illustrated. Maintaining a brands render and meaning once a company decides to go global is both a product centering and promotional strategy issue. Central to this move into the international market is the role of marketing managers. Marketing managers need to closely work with language service providers so as to effectively convey their brand messages. This go out also call for flexibility and foresight since the translat ed names should also cater for brand growth. An example of this is Coca-Colas translation Ko Kou Ko Le was coined several decades ago in so far its literal meaning happiness in the mouth is very much applicable to its present sidereal day Open Happiness campaign.