Gamification and Social Cues Influence - MyAssignmenthelp.com

Question: Discuss about the Gamification and Social Cues Influence. Answer: Introduction: The retail industry is one of the most competitive industries in the global market as it has an ever-expanding scope of integrating various diversified products into one single roof. It is very important for a company to have a competitive edge over the retail organizations to maintain its position in the global market (Beato, 2017). Tesco is one such company which has a record of having sustainable sources of advantages in the competitive market. The company has a strong position in the international market as the company integrates the reinvestment of the confidence of the customers through thorough testing of the ingredients and products that it sells to its customers. Tesco has a bright future in regards to its ever dominating position in the international retail market as it believes in the accelerated growth regarding it new and innovative channels. It constantly strives for allocating sufficient and effective resources for the delivery of the most attractive offer for its customers. It also makes rigorous efforts in the capital allocation which paves an encouraging way for more investments in the spheres of convenience, refresh programme and digital service (Forbes Welcome, 2017). The retail brand also has a bright future due to its high exposure to the larger stores. Global sourcing has been one of the key aspects of the company which has a large scaled contribution to the success of the retailer. Due to such kind of global sourcing, the retail company will be able to provide products at better prices, with more security, better quality along with stronger ethics. The company has a very effective management system around freight due to which i t is and will be able to provide best quality products at the best price in the best condition (Rodrigues, Oliveira Costa, 2016). According to the articles referred for the study, Tesco needs to have effective management in regards to the digital presence of the company which would provide the retailer with enhanced business (Forbes Welcome, 2017). Various levels of managers need to integrate their working system in accordance with the business so as to have smooth operations of the business. The company can have bright future in the retail industry by maintaining its presence in the online platform which would enable; the company to make more business by providing retail services to its customers through online delivery (Saruc, Dorcak Pollk, 2013). The retail giant also needs to integrate the stock of fair-trade products in its online products which would assist the company in having a sustainable business in the international market. Tesco needs to enact more regarding the CSR initiatives that would enhance the awareness of sustainable business approach and leverage the social reputation of the company both on the online and offline platforms. This would also increase the attention of the company to the needs of the customers. These initiatives would be enhanced to a great extent by the sale of fair-trade products (Wiengarten, et al., 2013). Moreover, by enhancing the presence of the company on the online platform would increase the communication of the customers with the company and would let the company get aware of the needs of the customers from a ground zero scenario (Yin, 2016). References Beato, A. (2017). Effective Strategies Employed by Retail Store Leaders to Reduce Employee Turnover (Doctoral dissertation, Walden University). Forbes Welcome. (2017). Forbes.com. Retrieved 26 September 2017, from https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/20/the-future-of-retail-how-well-be-shopping-in-10-years/#563fee4c58a6 Rodrigues, L.F., Oliveira, A. and Costa, C.J., 2016. Playing seriouslyHow gamification and social cues influence bank customers to use gamified e-business applications.Computers in Human Behavior,63, pp.392-407. Saruc, N.T., Dorcak, P. and Pollk, F., 2013. E-business and its Application in Conditions of Central European Market.Quality Innovation Prosperity,17(1), pp.9-15. Wiengarten, F., Humphreys, P., McKittrick, A. and Fynes, B., 2013. Investigating the impact of e-business applications on supply chain collaboration in the German automotive industry.International Journal of Operations Production Management,33(1), pp.25-48. Yin, X., 2016. Study on a Dynamic E-business Application Framework Based on Web Service-Based SOA.International Journal of Security and Its Applications,10(1), pp.55-64.